What Does 7000 Registrations, 12 hrs and the New Orleans Saints Have in Common?

On Monday, my friend Jay posted posted a link involving the Rock n Roll Marathon and Half Marathon in New Orleans, LA.  If you know anything about Jay and I, we both aren’t fans of the Rock n Roll series and the Competitor group.  Why, you might ask?  They’ve been increasing prices of their marathons and half marathons (something that is next April or May is already $80-$90 just for the half marathon!) and they’ve been taking over local races that have been doing perfectly fine on their own.  So the fact that Jay posted anything made me laugh and take a look.  The link took me to this page:

Why might this be of interest to any of Jay’s running friends?  Rock n Roll New Orleans was running a promotion from noon until midnight CST. $55 off registration into the half and full marathons.  FIFTY FIVE DOLLARS!!  Instead of paying a $90 (half marathon) or $95 (full marathon) registration fee, you could get in for $35 and $40 respectively.  That is absolutely insane!!  I remember telling my mom how much I felt like a traitor since after the Philadelphia Rock n Roll Half, I vowed never to run another Rock n Roll event because of the prices.  I can’t beat $35 though.  How did the discount come to be $55?  Enter the New Orleans Saints. Yes, those Saints who play in the NFL.  They happen to beat the Colts 62-7 on Sunday.  Point difference: 55.

Last night, I came across an article in one of the local New Orleans newspapers. 7000 people signed up for the race in twelve hours.  7000!!!  Organizers are convinced that it’s due to the increasing popularity of the event. I’m convinced it’s due to the price being slashed by over half.  I mean, a half marathon for $90 more than 5 months out?  You have got to be kidding me!  All in all, Rock n Roll lost $385,000 on this promotion alone ($55 x 7000 people).  I fell less of a traitor since they lost a huge chunk of money.  And guess what??  They’re using the SAINTSWIN promotion again this monday!  Only catch?  They’ll cap the discount at $21 (ie 3 touchdowns scored by the Saints).  Hmmm, I wonder why???

To you, New Orleans Saints, I thank you.  You saved me a huge chunk of money and allow me to laugh at a series that thinks $90 for a half marathon is an appropriate amount to be charging people.  I hope you win big next week so more people can take advantage!!

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